Excerpt from “Mobile Health, Genomics Change Doctors’ Role” by Kelly Quigley, San Diego Business Journal:
Dr. Samir Damani doesn’t want patients to dread visiting his office. He wants them to look forward to it as much as they’d look forward to a trip to an Apple store at the mall.
So Damani designed the lobby of his medical practice, MD Revolution Inc., located in La Jolla’s XiMed Medical Center, with colorful modern décor and a storelike display of the mobile health tools his patients use to monitor key biometric data such as heart rate and exercise levels.
“My goal is to make people excited to come here and learn about their health,” said Damani, who works on a team with co-founder Dr. Sunil Bhoyrul and Chief Technology Officer Vincent Valentino. “I want medicine to be fun and cool. We’re giving people the toys and tools to help them reach their goals.”